Fashion houses await birth of a tiny style heavyweightCatherine, the Duchess of Cambridge (L), and Britain's Prince William (R) with their son Prince George during a visit to Sydney's Taronga Zoo on April 20, 2014Whether wrapped in pink or blue, the new baby of Kate, Duchess of Cambridge, will have the power to influence trends across the globe as the latest addition to a powerful fashion dynasty. Whenever Kate or her baby Prince George wear items, they rapidly sell out, in a marketing phenomenon dubbed the "Kate effect" that is helped along by social media and online shopping trends. Kate's maternity wear and Prince George's baby clothes have proved particularly popular. Social media allows fans to track down and share exactly the items that Kate is pictured wearing -- and it helps that she mixes expensive designer wear with more affordable high street brands.
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