Marc Jacobs to trade perfume for tweets in LondonThe Daisy Marc Jacobs Tweet Shop pop-up store in New York was open for a few days during fashion week in February 2014.Next weekend, shoppers in the British capital will be able to purchase the brand's fragrance products without paying a single penny, provided they are willing to tweet with a specific hashtag. Located in Covent Garden, the Daisy Marc Jacobs Beauty Tweet Shop is a pop-up store that will only be open from August 15 to 17. Moreover, for each day the store is open, the brand will award a Marc by Marc Jacobs handbag to the Twitter user who posts the most original tweet with the hashtag.    This is not the first time Marc Jacobs has tried out the concept.
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